MKTG 3665 - Search Engine Optimization

Institution:

Utah Valley University

Subject:

Marketing

Description:

Prerequisite(s): University Advanced Standing. Covers basics of search engine optimization (SEO), including the intent, relevance, and quality of internet searches. Teaches the seven steps of search engine optimization for content creation. Includes video creation, social media, local listings, reputation management, and digital collaborations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvu.edu

Phone Number:

(801) 863-8000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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