HLTH 6004 - Marketing and Brand Management

Institution:

Utah Tech University

Subject:

Description:

Marketing and Brand Management in Healthcare is an engaging three-credit-hour professional development course to equip early-career healthcare professionals pursuing a Master of Health Administration (MHA) with comprehensive knowledge and practical skills in healthcare marketing and brand management. Over 14 weeks, students will explore the healthcare industry's diverse aspects of marketing strategies, communication techniques, and brand-building. Through an integrated approach, the course aims to introduce participants to the intricacies of healthcare marketing, enabling them to develop innovative and effective marketing campaigns, enhance brand reputation, and foster patient engagement for improved organizational success and patient outcomes. **COURSE LEARNING OUTCOMES (CLOs)** At the successful conclusion of this course students will: 1. Demonstrate an understanding of marketing and brand management concepts and strategies related to health care delivery. 2. Create a comprehensive marketing plan that includes market analysis, competition, marketing mix, and strategic goals that drive the organizational mission. Prerequisites: Admission to the Master's of Healthcare Administration program. SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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