MKTG 4300 - International Marketing

Institution:

Utah Tech University

Subject:

Marketing

Description:

This course focuses on the issues companies face when developing and implementing marketing strategies outside of their domestic markets. The impact on marketing of the cultural, economic, political, and technological environments in different countries will be assessed. Strategies and tactics for developing each of the four "P's" internationally and globally will be examined, including 1) product, service, and branding policies, 2) advertising, promotion, and communications plans, 3) channels of distributions, and 4) pricing policies in the international context. Approaches for deciding the extent to which marketing should be globalized versus localized will also be explored. **Course Learning Outcomes (CLOs)** At successful conclusion of this course students will: 1. Understand how the global business environment economic, cultural, and political influences a company's decision to enter/remain in a foreign market. 2. Discern the optimal foreign market entry strategy for a business. 3. Determine how to balance global and local considerations when developing the marketing mix. 4. Understand how trade practices, tariffs and nontariff barriers are used in trade law. 5. Understand the role of the Internet for global business. Prerequisite: MKTG 3010 (Grade C- or higher). SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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