NEME 2005 - New Media Tools for Music Industry

Institution:

Minnesota State College Southeast

Subject:

Description:

This lab implements marketing and communication strategies used by music industry professionals to communicate with customers and fans. The course examines the creation of an online presence using direct-to-fan techniques, brand strategies, and online retail sites. Throughout this course, emphasis is placed on brand management and the dissemination of content to fans. This lab is designed to work with the New Media Technology and Strategies course, with specific hands-on application to the music industry. (Prerequisite: none) (1 credit: 0 lecture/1 lab)

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southeastmn.edu

Phone Number:

(507) 453-2700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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