NEME 2000 - New Media Technology and Strategies

Institution:

Minnesota State College Southeast

Subject:

Description:

This course focuses on the creation and use of new media technologies specific to providing content through social media networks. These networks include sites and applications such as blogs, microblogs, video sharing sites, RSS-feeds, podcasts and other emerging Web technologies. The course studies how to construct conversations and interactions specifically serving various business goals. This study includes how sites used analytic tools to identify and target specific audiences such as by gender, age, ethnicity, and self-identification factors. Students will demonstrate the use of these tools to engage these users, visitor, and customers. Special attention is given to various tools and applications used to monitor traffic and conversations to serve these efforts, establish thought leadership, and increase engagement. Students will examine various platforms to complete assignments by creating and posting relevant content. (Prerequisite: none) (3 credits: 3 lecture/0 lab)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southeastmn.edu

Phone Number:

(507) 453-2700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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