BUSN 1490 - E-Marketing

Institution:

Saint Paul College

Subject:

Description:

The Internet and other technologies have created many opportunities for businesses and organizations to communicate and create value for their customers. Tis course is designed to give students an understanding of E-Marketing strategies and how they fit into an overall integrated marketing and communications plan. Topics include direct marketing, internet advertising, performance analytics, search engine optimization and career opportunities in E-Marketing. 3C/3/0/0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.saintpaul.edu

Phone Number:

(651) 846-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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