MKT 350 - Principles of Advertising

Institution:

King's College - Pennsylvania

Subject:

Marketing

Description:

A study of the key concepts related to planning, creating, and managing traditional and digital forms of advertising and promotional strategies from idea generation, media selection, and planning. Ethical issues related to advertising are also covered. Prerequisite: MSB 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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