MKT 330 - Selling Strategies

Institution:

King's College - Pennsylvania

Subject:

Marketing

Description:

A study of the role of personal selling in the promotional mix with an emphasis on the duties and ethical responsibilities of business-to-business sales representatives. An emphasis is placed on the sales process and the challenges associated with a career in professional selling. Prerequisite: MSB 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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