MKT 3210 - PRINCIPLES OF MARKETING

Institution:

Northwest College

Subject:

Business-Marketing

Description:

This introductory marketing class focuses on the basic principles of Marketing, including Value, Exchange, The Marketing Mix, Environmental Forces, Segmentation, Targeting, Positioning, Branding, Product Management, Supply Chain Management, Marketing Ethics, Sustainability, Consumer Behavior, Services Marketing, CRM, IMC, Personal Selling, Pricing, Marketing Research Techniques, and Marketing Careers. Prerequisite: Successful completion of 30 credit hours or consent of instructor. (3 hrs lec)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwestcollege.edu

Phone Number:

(307) 754-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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