MKT 370 - INTERNATIONAL MARKETING

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

International Marketing is a study of the process of focusing the resources and objectives of an organization on global market opportunities. The course shall take a broad conceptual approach to the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. Emphasis is placed on the necessity of program as well as the problems of competing in markets of different cultures. World-wide consumerism as well as the inherent social and ethical issues which arise when a multinational corporation ventures into foreign cultures will be addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2014 - 08/14/2021 

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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