CDE 316 - THE ART OF THE PITCH

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

The 'pitch' process is fast-paced, exciting, and sometimes chaotic. In this course, Strategists, Copywriters and Art Directors will work together to create a well-thought-out advertising campaign that, in theory, would be of the caliber to land a million-dollar account. Students will practice creating materials, writing a convincing presentation 'script', working together as a team in front of an audience, and projecting confidence in their work as they present a professional-quality new business advertising pitch.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2016 - 08/14/2021 08/15/2015 - 08/14/2016 

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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