HTE 203 - Hospitality Sales and Marketing

Institution:

Community College of Allegheny County

Subject:

Description:

This courses encompasses the management, marketing and operations of restaurants and other foodservices, lodging, attractions, recreation events and travel-related services. Students apply marketing principles, theories and concepts in developing marketing strategies for hospitality and tourism organizations. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning and public relations

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

05/09/2019 - 03/12/2023 09/01/2009 - 05/08/2019 

Institution Website:

www.ccac.edu

Phone Number:

(412) 323-2323

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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