DGMA 1110 - Digital Advertising

Institution:

Snow College

Subject:

Description:

This Digital Advertising course is designed to help students become proficient in Search Engine Marketing using today's leading platforms. The course will cover Digital Advertising best practices, Search Ads, Display Ads, Video Ads, Digital Ad Optimization, Analyzing Ad Performance, and current leading Digital Advertising Platforms. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of Digital Advertising. After the completion of this course, students should be able to obtain an entry-level position as a Digital Advertising Specialist.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.snow.edu

Phone Number:

(435) 283-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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