MKTG 355 - Entre and Social Med

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Introduces students to the analysis and practice of marketing with limited financial resources and human capital. Students will learn theory and applications in recognizing opportunities, strategizing, testing, and rolling out small business launches; emphasis will be placed on marketing their new product or service to banks, and other potential funding sources. This course will emphasize skills to utilize a wide variety of no-money or low-cost marketing tools, emphasizing social media tactics and content development.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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