MKTG 350 - Omnichannel Retail

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Presents retailing and retail management from a holistic, omnichannel perspective. The course is designed to embrace the evolution of retailing by understanding the impact technology has on retailers and consumers. The traditional retail environment will be discussed as well as retailing in the digital age. The course will cover elements of the channels distribution system, consumer/marketing analysis, store location, store layout, merchandising, pricing, service levels, and promotional issues using an omnichannel business model.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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