MKTG 330 - Consumer Behavior

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Analyze the role of the consumer as the ultimate buyer of the product and the strategy and forces directed at the consumer by the seller. Topics include models of consumer buying behavior, consumer motivation, interpersonal and intrapersonal influence on the consumer as a decision maker in the marketplace. This course may be offered in traditional and distance education formats.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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