MEDJ 352 - Strategic Communications

Institution:

Commonwealth University of Pennsylvania

Subject:

Media and Journalism

Description:

Examines the fundamental theories, concepts, and applications of strategic communication. Students learn the strategic communication process with an emphasis on integrated marketing communication. Areas of study include public relations, advertising, marketing, sales, media planning, brand strategy, digital marketing, and social media. This course is an elective for students majoring in Media and Journalism or for the Public Relations minor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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