MEDJ 350 - Public Relations Tactics

Institution:

Commonwealth University of Pennsylvania

Subject:

Media and Journalism

Description:

Introduces the creation of research-based, strategically driven public relations tactics used in various contemporary public relations efforts. Students will prepare written, spoken, visual, digital, and special event tactics to address communication strategic objectives in the areas of building awareness, creating a brand image, and achieving measurable results. Students work with real-world accounts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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