GRDS 355 - Design and Advertising

Institution:

Commonwealth University of Pennsylvania

Subject:

Graphic Design

Description:

Apply graphic design principles and practices used within the field of advertising, including the impact of mass communication on economic, social, and political systems. Factors of persuasion, psychology, and commerce are explored through visual and verbal relationships in advertising campaigns and media. Research, critical analysis, and the creative process will be utilized. Issues of ethics, persuasion, personal responsibility, and power will be discussed and debated. Topics examined through hands-on applied research and projects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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