GRDS 311 - Brand Identity

Institution:

Commonwealth University of Pennsylvania

Subject:

Graphic Design

Description:

Apply design process, strategy, tools, and technologies to the methodology of brand development, use, and management. Assignments utilize foundational skills of form, symbol creation, color, and typography to create the components of successful brand identity programs. The scope of work will include, but is not limited to, strategic name development, nomenclature systems, visual imagery, and verbal language that reflect brand essence and message.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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