MKT 360 - Fundamental Mktg Analytics

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing (BU Teach Out)

Description:

Introduces students to the methods of marketing analytics in a manner suitable for practitioners. Class examples and exercises are drawn for real-world situations, and students will be actively engaged in executing analytic techniques on sample and actual data using relevant software such as Microsoft Excel and the R programming environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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