COM 101 - Principles of Advertising

Institution:

Owens Community College

Subject:

Communication

Description:

This course will introduce students to how advertising works in the real world focusing on brand promotion and the rise in consumer and advertising culture. Students will gain a solid understanding of fundamentals, as well as unconventional advertising methods. This course is not just about textbook learning; it challenges students to use their critical/creative skills to build their own advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

https://www.owens.edu

Phone Number:

(567) 661-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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