MKTG A360 - Direct & Digital Marketing

Institution:

University of South Carolina-Aiken

Subject:

Marketing

Description:

A study of various methods and techniques used in digital and direct marketing. Focus is on assessing customer needs to better use social and digital techniques and other tools in the context of a comprehensive digital marketing strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.usca.edu

Phone Number:

(803) 648-6851

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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