MKTG B355 - Healthcare Marketing

Institution:

University of South Carolina-Beaufort

Subject:

Marketing

Description:

An examination of the segmentation, brand image management, and positioning strategies that underlie the strategic marketing practices of healthcare organizations. Topics include basic principles and key concepts related to the design and implementation of marketing efforts in healthcare organizations. The goal is to understand the process involved in the development and analysis of strategic healthcare marketing plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscb.edu

Phone Number:

(843) 208-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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