SPMA 480H - Sport Marketing

Institution:

Winthrop University

Subject:

Sport Management

Description:

Description: The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: SPMA Major, Grade of C or better in SPMA 240 and SPMA 245, Cumulative GPA of 2.5. Notes: Offered in spring. Lab Fee: $70.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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