TEBP 1700 - Marketing I

Institution:

Utah State University

Subject:

Business Admin Services

Description:

This course introduces the marketing function by emphasizing concepts and terminology. Students explore components of the marketing mix, opportunities available, marketing ethics, and globalization. Students incorporate consumer behavior, product placement, SWOT, and market research in a marketing plan. Repeatable for credit: No Grade Mode: Standard

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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