HOSP 4700 - Hospitality Revenue Management and Profit Optimization

Institution:

Utah Tech University

Subject:

Description:

This course provides students with theory and practice of revenue management and profit optimization across traditional and non-traditional hospitality services. Topics include principles of pricing, distribution channel management, demand forecasting, and inventory management. ***COURSE LEARNING OUTCOMES (CLOs)*** At the successful completion of this course students will be able to: 1. Explain the role of revenue management in lodging, food and beverage, transportation, and other hospitality operations. 2. Elaborate revenue management terminology and the basic economics of revenue management. 3. Demonstrate an ability to effectively use pricing tactics to optimize revenue for hospitality entities. 4. Demonstrate an understanding of demand forecasting methods 5. Analyze key performance indicators of different areas within hospitality industry, and be able to interpret competitive analysis reports such as STAR, CBRE, etc. for hospitality entities Prerequisites: FIN 3150 and MKTG 3010 (Grade C- or higher). SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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