HOSP 3150 - Hospitality and Tourism Marketing

Institution:

Utah Tech University

Subject:

Description:

THIS COURSE IS ON HIATUS. Provides students with an overview of the management and control of the marketing function in tourism and hospitality organizations. This course focuses on increasing revenue and market share for hospitality industry segments including lodging, foodservice, tourism, and event venues. Marketing and sales concepts are applied to the hospitality and tourism industries with an emphasis on competitive and brand analysis, segmentation, revenue management, customer relationship management, customer loyalty, traditional and contemporary promotional strategies, and sales. Students learn how to develop a strategic marketing plan integrating key elements of market segmentation, targeting, and branding. ***COURSE LEARNING OUTCOMES (CLOs) *** At the successful conclusion of this course, students will be able to: 1. Analyze the various principles, concepts and systems utilized in marketing and sales within the hospitality and tourism industry. 2. Apply marketing mix theory and strategies and demonstrate how they relate to analyze market segmentation. 3. Demonstrate a comprehensive understanding of SWOT analysis for hospitality and tourism organizations, and be able to identify the internal and external forces that may affect service provision for those organizations. 4. Explain the elements of brand management and how these impact customer service and guest expectations. 5. Identify and describe past, current, and future trends in hospitality marketing practice. Prerequisites: HOSP 1010 (Grade C- or higher).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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