SPMG 6540 - Strategic Sport Marketing and Communication

Institution:

Utah Tech University

Subject:

Description:

Focuses on the development of marketing and communication strategies associated with sport; specifically, market and customer analysis, market segmentation, and marketing mix tactics. Considerations will be given to marketing information systems, pricing strategies, media relations, promotional methods, and endorsements as they relate to marketing teams and maintaining relationships between athletic departments and media. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Analyze current issues and trends impacting marketing in sport. 2. Validate key factors and data points influencing sport consumer behavior. 3 Facilitate creative integration of digital marketing and promotions, interactive advertising, public relations, image-making, and other marketing communication tools. 4. Critically evaluate promotion and communication strategies utilized by sport organizations. 5. Manage the relationships between sport organizations and media effectively. Prerequisites: Admission to the Master of Sport Management program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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