RSM 4300 - Meetings and Convention Management

Institution:

Utah Tech University

Subject:

Description:

Analyzes and explores the conventions and meetings market, the operational processes that underlie the successful production of meetings, and the corresponding relationship with convention and visitors bureaus. Covers various operational procedures in site selection, site layout and logistics, negotiations and contracts, food and beverage service, and convention sales. Offered intermittently. Fields trips may be required. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Discuss the basics of site selection, hotel and food negotiations, and meeting coordination. 2. Analyze the role played by professional associations, trade-shows, destination marketing organizations, and the meeting planner in producing conventions and events. 3. Demonstrate skills in contract negotiations, site selection, risk management analysis, entertainment recruitment, and CVB and hotel collaborations. 4. Identify the major associations that support the professional development of those responsible for producing meetings and conventions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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