RSM 4050 - Sales and Revenue Generation in Sport

Institution:

Utah Tech University

Subject:

Description:

Examines the principles and significance of sales and revenue generation in sport. Focuses on developing revenue strategies through sales, multimedia, sponsorships, and fundraising, as well as cultivating corporate partnerships. **COURSE LEARNING OUTCOMES: At the successful conclusion of this course, students will be able to: 1. Explain the role of sales in sport organizations across segments of the industry. 2.Apply the sales process in a sport business setting. 3. Identify industry best practices for ticket sales and revenue generation. 4. Evaluate fundraising strategies in sport organizations. 5. Develop strategies for increasing corporate partnerships in sport. Prerequisite: RSM 3900 or MKTG 3010. FA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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