MKTG 2065 - Principles of Social Media Marketing

Institution:

Century College - Minnesota

Subject:

Description:

This course focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics include search engine optimization, increasing web traffic, tools and services, social networking platforms, blogging, affiliate advertising, etc. to market products/services to target audiences. The course also focuses on strategies for using social media as well as best practices, communication methods and various options of choice. Ethical issues as well as day-to-day management and implementation of social media marketing activities are included. Recommendation: MKTG 2050. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.century.edu

Phone Number:

(651) 770-3200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.