LDR 545 - PERSUASIVE COMMUNICATION

Institution:

Kutztown University of Pennsylvania

Subject:

Description:

This course enables students to learn the essentials of persuasion, build practical business communication skills, and gain insights of persuasion in the competitive workplace environment. Students will be introduced to communication theories and empirical strategies employed in business situations such as marketing, management, negotiation, crisis management, conflict management, and visioning. Upon completion, students will be able to translate their ideas into compelling arguments and develop professional communication techniques. Also, they will be able to derive and apply effective communication decisions, which will facilitate business success.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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