CDE 241 - ADVERTISING DESIGN

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

This course is a study of the history and the fundamentals of advertising, the breakdown of roles within advertising agencies, studios, and in-house creative departments, and the function of the advertising designer in these settings. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand identity. The importance of integrated media campaigns will be emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

08/15/2021 - 08/14/2022 08/15/2020 - 08/14/2021 09/01/2005 - 08/14/2020 

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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