MGT 265 - Ideation and Innovation

Institution:

Lackawanna College

Subject:

Management

Description:

MGT265 - This course will explore how businesses and entrepreneurs create new ideas for products and services. Students will gain an understanding and appreciation of ideation strategies, creative thinking techniques, and product development processes and frameworks. The course will examine how inventors create new technology-based products as well as how entrepreneurs and business leaders pursue market and process innovations. 3 credits Prerequisites: BUS 105, MKT 105

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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