HTM 323 - Festival and Special Event Management

Institution:

Grand Valley State University

Subject:

Description:

This introductory course is a comprehensive overview of the theory and procedures associated with managing festivals and special events. The role of marketing and communication, environmental planning, creation of event strategies, governmental involvement, and entrepreneurial perspectives of event management are augmented with experiential learning in a real-time regional festival or special event. Offered fall and spring/summer semesters. Prerequisite: HTM 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: HTM 101.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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