DBA 7900 - Advanced Marketing Seminar

Institution:

Wilmington University

Subject:

Doctor of Business Administration

Description:

This seminar is designed to strengthen critical thinking skills and ability to plan strategic marketing approaches in the broad sense of engaging with a variety of stakeholders to co-create value. Students will explore and critique cutting edge stakeholder engagement theories as presented in recent scholarly articles as well as marketing trend predictions from practitioner experts. They will develop strategies for co-creating value with stakeholders in their employers' economic, political, and technological spheres.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilmu.edu

Phone Number:

(877) 967-5464

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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