BBA 301 - Intro to Business Analytics

Institution:

Wilmington University

Subject:

Description:

This hands-on introductory course provides students with knowledge of the role of business analytics in modern business decision making and the skills necessary to utilize data and analytics to analyze business problems. The course begins with an overview of business analytics concepts, terminology, and tools. Students will understand the history of business analytics, how business analytics is used across a variety of industries, and the future of analytics in today's interconnected business environment. The three types of business analytics discussed are: descriptive, predictive, and prescriptive. In addition to understanding the environment and role of business analytics, students will gain hands-on knowledge of Excel's intermediate-level capabilities that support the use of data for decision making. The course includes the use of Excel referencing functions, pivot tables to slice and dice data, and graphs and charts to communicate results visually.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilmu.edu

Phone Number:

(877) 967-5464

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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