MKTG 2000 - Integrated Marketing Communications

Institution:

Minnesota State Community and Technical College

Subject:

Description:

Prerequisite BUS2206: This course is an introduction to the field of integrated marketing communications (IMC) and its role in marketing plans. Emphasis is on the converging fields of advertising, public relations, sales promotion, personal selling and digital marketing. This course focuses on the marketing communications strategy that includes consumer insight and research, market segmentation, brand positioning, communication messages and media channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minnesota.edu

Phone Number:

(218) 736-1500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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