DMKT 2200 - Introduction to Digital Marketing

Institution:

Minnesota State Community and Technical College

Subject:

Description:

This course provides a broad overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st century consumer. Topics will include web page design, analytics, search engine optimization (SEO), pay per click, email marketing, social media marketing and mobile marketing. This class prepares students for more advanced digital marketing courses.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minnesota.edu

Phone Number:

(218) 736-1500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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