DMKT 2320 - Search Engine Marketing

Institution:

Minnesota State Community and Technical College

Subject:

Description:

This course provides information on both the technical and creative elements to improve search engine optimization (SEO) within a digital marketing strategy. Course content will include search engine techniques to improve performance in search queries through organic and paid web page optimization. Emphasis will be placed on web page design, quality content, keyword search and targeting, link building, local search, data measurement and pay-per-click advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minnesota.edu

Phone Number:

(218) 736-1500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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