BUSA 303 - Consumer Behavior

Institution:
Eastern University
Subject:
Business Administration
Description:
Course examines the relationship between buyer behavior and marketing decision making. Students will develop an awareness of various aspects of consumer motivation and behavior, including social, cultural, psychological, business and environmental influences.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(610) 341-5800
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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