SE 3550 - Online Marketing and SEO (ALCS)

Institution:

Utah Tech University

Subject:

Description:

For students interested in Internet Marketing and Search Engine Optimization (SEO). Introduces key online marketing concepts such as target demographics, pay-per-click advertising, social media outreach, AB testing, re-targeting, keyword optimization, link building, site analytics, and industry standard methods/tools to increase online traffic, conversions, and site goals. This course is designated as an Active Learning Community Service (ALCS) course. Students provide service in areas of public concern in a way that is mutually beneficial for both the student and community. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Practice, evaluate, and formulate Internet Marketing techniques 2. Use industry standards and practices. 3. Analyze and track data to measure and quantify web traffic, goals, and conversions. 4. Compare and assess search engine ranking algorithms. 5. Practice emerging onsite and offsite search engine optimization methods. Course fee required. FA, SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2019 - 08/14/2022 08/15/2015 - 08/14/2019 

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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