MKTG 733 - Consumer Behavior

Institution:

The Citadel

Subject:

Description:

This course consists of the study of domestic and international models of consumer behavior, including key variables from the behavioral sciences. Course content includes research methodologies, case studies, applications to decision-making, and an original student research project

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.citadel.edu

Phone Number:

(843) 225-3294

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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