BUS 2508 - Sales Management and Analytics

Institution:

Rochester Community and Technical College

Subject:

Description:

This course provides the learner with a working knowledge of sales and digital marketing. Throughout the class, an overview of the sales professionals' key roles, responsibilities, and strategies for success within several industries will be provided. The course will educate the student regarding methodologies for data analysis and persuasive communication. The learner will be introduced to the revenue budgeting process as well as forecasting based upon customer segmentation. Throughout the course, learners will be presented with tools, methods, and strategies that allow sales professionals to influence potential customers. From the initial dream phase, through the research and purchase decision of the customer, students will be exposed to the various digital touchpoints that consumers review prior to making the purchase. Throughout the class, the student will receive instructions preparing them for the Goggle Analytics Certification. (Prerequisites: None. Other Requirements: None).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rctc.edu/

Phone Number:

(507) 285-7210

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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