BUS 2004 - Principles of Marketing

Institution:

Inver Hills Community College

Subject:

Description:

Provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan which includes identification of target markets and the utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.inverhills.edu

Phone Number:

(651) 450-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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