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Institution:
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Dakota County Technical College
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Subject:
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Description:
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This course covers the exciting and fast-paced world of a typical automotive dealership fixed operations department. Students will study the operations of the service department, parts department and the body shop of a typical new car franchised dealership. Students will learn the best practices for optimizing the return on investment for the dealership and how the after-sales side of the business contributes to the financial health of the entire dealership. Other topics covered in this course will be creating a comprehensive dealership business plan and using PC based dealership management software as a critical management tool. Students will learn to outline typical steps and procedures involved in the planning, building, staffing and financing of a typical dealership. Major emphasis will be placed on the importance and impact of customer satisfaction looking at both customer loyalty and customer-repurchase intentions.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(651) 423-8301
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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