SBM 310 - Sport Marketing

Institution:

Immaculata University

Subject:

Description:

This course explores the marketing process relative to various sport environments. It examines marketing principles and analyzes the uniqueness of sport marketing compared to marketing in general. Course topics include sport products and services, consumer behavior, marketing research and information management, promotions, positioning and sponsorship.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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