HCM 326 - Community Rels in Hlth Care

Institution:
Immaculata University
Subject:
Health Care Management
Description:
Delineation of the dual role of the health care industry as a provider of a public "good," while at the same time, functioning as a business enterprise. Students are introduced to the field of population (public) health. Students discuss outreach to underserved populations, health education and information, community activism, as well as marketing principles and strategies, market research, advertising and public relations as these are applied in health care.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(610) 647-4400
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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