MKT 336 - Digital Marketing

Institution:

Francis Marion University

Subject:

Marketing

Description:

A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 331

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fmarion.edu

Phone Number:

(843) 661-1362

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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